Chemical and Industrial Marketing

Get found. Get leads. Get paid.

Larimar helps chemical and industrial companies get found by the right buyers, capture every inquiry, and see which marketing brought it in.

Book your free Buyer Test

What you get

Get found.

Buyers find you when they search by product, spec or problem, in Google and in AI answers.

Get leads.

Every quote, sample and call request is captured and followed up.

Get paid.

More inquiries become orders, and you see which marketing brought them in.

How we deliver it

One client acquisition system, built in five connected parts:

Get found

Attract

Search, AI answers and ads put you in front of the right buyers.

Get leads

Capture

Your website and forms turn visits into quote and sample requests.

Convert

Your CRM follows up, so inquiries become conversations and orders.

Get paid

Fulfill

New customers get a clean handoff, so their first experience matches what sales promised.

Sustain

Tracking from inquiry to order and a monthly report show what is working.

Your buyers check you before they call

Engineers and plant buyers search, read trade publications and ask people they trust before they call.

62%of the buying process is done before technical buyers contact a supplier.
77%of the time, in one large study, buyers bought from the vendor they ranked first.

We help you earn your place on the shortlist.

Sources: GlobalSpec and TREW Marketing, State of Marketing to Engineers 2026. 6sense 2025 Buyer Experience Report.

Built for companies that sell to technical buyers

Chemical and process

  • Chemical manufacturers and distributors
  • Paints, coatings, adhesives and sealants
  • Water and wastewater treatment
  • Food manufacturers

Manufacturing

  • Industrial manufacturers
  • Plastics, rubber and metal finishing
  • Equipment and component makers

Construction and materials

  • Construction chemicals and materials
  • Industrial and specialty contractors

Industrial services

  • Industrial distribution
  • Engineering firms
  • Environmental and sustainability companies
  • Testing, inspection and maintenance services

For owners, general managers, and sales and marketing leaders. Based in Vancouver, working with chemical and industrial companies.

We speak specs, samples and purchase orders

Industrial sales is where we started, so we get up to speed faster.

We map your process.

From spec to sample, approval and quote, every step gets a clear next move.

We research your buyers.

Engineering, procurement and quality each check something different. Each one finds their answer.

We support your partners.

Your distributors and reps get more to sell with.

Where we help most

  • Good products, too few people knowWe make you easy to find by product, spec and problem.
  • Most business comes from referralsWe add a second source of inquiries you control.
  • Inquiries slip between email, phone and formsWe bring them into one CRM with follow-up.
  • Nobody can say which marketing worksWe report from inquiry to order.

Your experts stay the final check on every technical claim.

Start with a free Buyer Test

See what a buyer sees when they look you up, on one page.

You get the 3 fixes that matter most and a 30-minute walk-through. You keep it whether or not we work together.

Book your free Buyer Test
Your one page shows
  • How you show up in Google search and AI answers
  • What your website tells a technical buyer
  • What your Google reputation says about you
  • How you compare with 2 competitors

How it works

  1. Book your Buyer Test.

    Pick a time and share your website.

  2. We run the test.

    We review your online presence as a buyer would.

  3. We talk it through.

    You see what we found. The next step is your decision.

Questions we hear from industrial companies

We get our business from referrals and distributors. Why do we need marketing?

Referrals and distributors are valuable, and good marketing supports them. When someone recommends you, the buyer still looks you up. Your website should confirm that recommendation. Marketing also opens a second source of opportunities you control.

Our buyers are engineers. Does marketing reach them?

Yes, when it respects how they work. Engineers read trade publications, check supplier websites and ask people they trust. Accurate technical content and clear data reach them. Hype does not.

Our sales cycle is long. What can you show in 90 days?

We do not promise orders in 90 days on a long specification cycle. What we can measure early is qualified inquiries, working tracking and visibility with the right buyers. Revenue is reported as it arrives.

Do you have results with chemical companies?

Our published results so far come from outside the chemical sector. Industrial sales is where we started. We will publish chemical results as clients approve them.

See what your buyers see

Your free Buyer Test is one page, built for your company.

Book your free Buyer Test

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