Business Case
CityVue is a community-focused mobile application developed for a US-based client who envisioned a platform combining social connectivity with real-time safety alerts. The idea stemmed from the client’s concern about public safety and the need to empower communities with a simple and reliable way to alert family and friends during emergencies or potential threats. CityVue bridges the gap between communication and safety, enabling users to broadcast alerts about traffic, crime, and other critical local updates.
Rebrand the site to align with a luxury lifestyle aesthetic.
Migrate the existing static site to a fully functional Shopify 2.0 store.
Drive higher conversions with improved UX and integrated marketing touchpoints.
Automate key processes like cart recovery, discounting, and order handling.
Boost organic visibility through SEO and structured content publishing.
Provide tools for personalisation and bespoke orders without plugin overload.
Migrated to Shopify 2.0 using a custom theme based on Dawn to maximize flexibility.
Designed conversion-focused page layouts with quick-buy buttons, sticky cart, trust indicators, and social proof elements.
Implemented seamless integrations with Facebook, Instagram, Pinterest, and Google My Business.
Built a 3-step abandoned-cart email and SMS automation sequence.
Introduced tiered loyalty rules, dynamic discounting, and AOV-based free shipping.
Developed a custom appointment booking module and inline product personalization options.
Created an admin dashboard with custom widgets for managing campaigns and promotions.
Launched a monthly content calendar with SEO-targeted blogs, structured data, and internal links.
Performed a full rebranding with updated color palettes, typography, and lifestyle imagery.
To resolve the above challenges, we built a high-performing Shopify e-commerce platform that blends brand storytelling, user-focused design, and backend automation.
Lightweight, fast-loading layout optimized for performance.
Quick-buy, sticky cart, trust badges, social proof banners.
Facebook, Instagram, and Pinterest catalogue sync.
3-tiered email/SMS flow to re-engage lost users.
Rules-based logic tied to user cart behavior.
Incentives for returning buyers based on purchase history.
Blog publishing system, structured data, and site speed under 2s.
Inline options for engraving, color selection, and booking consultations.
One-click tools to manage promotions, blogs, and featured items.
First 90 Days Post Launch
Conversion Rate
Before
After
Change
2%
20%
10×
Average Daily Sessions
Before
After
Change
2%
20%
10×
Abandoned Cart Recovery
Before
After
Change
2%
20%
10×
Returning Customer Rate
Before
After
Change
2%
20%
10×
Organic Search Impressions
Before
After
Change
2%
20%
10×
Shopify 2.0
Custom Dawn-based theme
Marketing & Automation
SEO Tools
Analytics & Reporting
Personalization & Booking
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