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Vancouver Chiavari Chairs, a premier provider of elegant event seating, sought to establish a stronger digital presence and convert social engagement into actual bookings. Despite being a well-regarded name in the Vancouver event rental space, the brand lacked cohesive content strategy and consistent online visibility. Larimar Digital was brought on board to build a performance-driven social media strategy to reposition the brand and engage target customer segments more effectively.
Enhance brand visibility in the Greater Vancouver region
Generate quality leads through organic social engagement
Convert social media traction into direct inquiries and bookings
Position the brand as a go-to partner for event planners and creatives
Establish a consistent content rhythm tailored to audience segments
Conducted initial client discovery to define audience personas and goals
Built a month-wise content roadmap aligned with evolving business focus
Implemented a phased rollout strategy with increasing post frequency
Continuously monitored engagement metrics to inform content direction
Adapted messaging dynamically — shifting from service promotions to brand identity building
Applied performance insights to optimize visuals, captions, and hashtags
Repositioned the brand to appeal to small business owners and event professionals through audience targeting
Over a four-month engagement, Larimar Digital launched and refined a results-oriented content strategy designed to increase reach, engagement, and client bookings.
Developed monthly content calendars with progressive theme alignment
Created visuals and copy targeting planners, creatives, and local businesses
Helped craft a consistent, professional, and approachable brand tone
Used monthly data to adapt themes, formats, and messaging
Refined targeting from general public to niche audiences (e.g., event planners)
Smoothly transitioned from mixed media to focused digital branding
Improved profile bios, highlights, and link placements for conversions
Supported the shift to highlight Larimar Digital's services directly in April
Post Engagement
Jan 2025
Feb 2025
Mar 2025
Apr 2025
63.5%
58%
61.2%
69.5%
Impressions Growth
Jan 2025
Feb 2025
Mar 2025
Apr 2025
295%
1,098.8%
83.7%
Recovery Phase
Profile Activity
Jan 2025
Feb 2025
Mar 2025
Apr 2025
23.8%
219.6%
63.1%
72%
Audience Refinement
Jan 2025
Feb 2025
Mar 2025
Apr 2025
General public
Event planners
Niche focus
SMB Owners
Platforms
Instagram, Facebook
Tools
Meta Business Suite, Canva, Later (scheduling), Native Insights
Content Types
Reels, Carousels, Stories, Static Posts
Targeting
Organic reach optimization + audience segment tagging
Performance Analysis
Monthly engagement audits + reporting
Ready to Grow With Confidence?
Let’s start building your digital future—together.
607-8533 River District Cross, Vancouver, BC, V5S 0H2, Canada
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Copyright © 2025 Larimar Digital. All Rights Reserved.
Call Us
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Copyright © 2025 Larimar Digital. All Rights Reserved.
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