vancouver chiavari chairs – Larimar Digital

Vancouver Chiavari Chairs – Social Media Revamp for Event Seating Brand

Business Case

Vancouver Chiavari Chairs, a premier provider of elegant event seating, sought to establish a stronger digital presence and convert social engagement into actual bookings. Despite being a well-regarded name in the Vancouver event rental space, the brand lacked cohesive content strategy and consistent online visibility. Larimar Digital was brought on board to build a performance-driven social media strategy to reposition the brand and engage target customer segments more effectively.

Business Objectives

Rebrand the site to align with a luxury lifestyle aesthetic.

Migrate the existing static site to a fully functional Shopify 2.0 store.

Drive higher conversions with improved UX and integrated marketing touchpoints.

Automate key processes like cart recovery, discounting, and order handling.

Boost organic visibility through SEO and structured content publishing.

Provide tools for personalisation and bespoke orders without plugin overload.

Challenges

Business Challenges:

Low visibility and lack of consistent brand voice across social media platforms
Inability to clearly target and reach high-converting customer segments
Missed opportunities to build relationships with event planners and creatives
Absence of strategic digital storytelling to showcase brand strengths

Technical Challenges:

Our Strategic

Development Approach

Conducted initial client discovery to define audience personas and goals

Built a month-wise content roadmap aligned with evolving business focus

Implemented a phased rollout strategy with increasing post frequency

Continuously monitored engagement metrics to inform content direction

Adapted messaging dynamically — shifting from service promotions to brand identity building

Applied performance insights to optimize visuals, captions, and hashtags  

Repositioned the brand to appeal to small business owners and event professionals through audience targeting

Our Solution

Over a four-month engagement, Larimar Digital launched and refined a results-oriented content strategy designed to increase reach, engagement, and client bookings.

Content Planning & Scheduling

Developed monthly content calendars with progressive theme alignment  

Targeted Content Creation

Created visuals and copy targeting planners, creatives, and local businesses  

Brand Voice Development

Helped craft a consistent, professional, and approachable brand tone  

Engagement Monitoring

Used monthly data to adapt themes, formats, and messaging  

Audience Targetingv

Refined targeting from general public to niche audiences (e.g., event planners)  

Strategic Pivot Execution

Smoothly transitioned from mixed media to focused digital branding  

Profile Optimization

Improved profile bios, highlights, and link placements for conversions  

Self-Branding Launch

Supported the shift to highlight Larimar Digital's services directly in April

Value Delivered

Established a consistent and engaging presence on social platforms
Repositioned the client for high-value audiences (event planners, small businesses)  
Built a foundation for lead generation through organic reach
Demonstrated adaptability in content approach without loss of engagement
Improved conversion performance backed by data and UX best practices.